catalinamarketing.comUnderstand Your Shoppers - Data Driven Performance Marketing | Catalina

Personalize CPG Marketing. Decode Shopper Behavior. Maximize Consumer Relationships. Get In Touch Learn More What We Do Using real-time intelligence and rapid responsiveness, we deliver personalized CPG marketing to decode shopper behavior and maximize consumer relationships. All at unparalleled scale. Find Identify your audience and where to best reach them with your message. Find Understand Analyze your consumer data and insights to understand audience behavior. Understand Activate Deliver messaging that turns shoppers into buyers and buyers into fans. Activate Measure Measure your media performance to optimize your content. Measure Find Identify your audience and where best to reach them with your message. It’s important to know who you’re talking to before you decide what to say to them. Use our custom or syndicated segments to align better with your shoppers. Contact Us Learn More Understand Generate insights by analyzing shopper data to better understand audiences. This is where our data nerds get to flex their muscles. Our analytics provide incredibly precise insights based on years of consumer data to ensure highly individualized messages. Contact Us Learn More Activate Deliver personalized messages that turn shoppers into buyers and buyers into fans. Whether you are trying to penetrate a new market segment or build more loyalty among your current shoppers, we’ll help you serve up relevant and motivating messages. Contact Us Learn More Measure Measure your media performance to optimize your content. Rinse and repeat. Measure how well your media and messaging is performing to inform in-flight adjustments that make the most of your media. Contact Us Learn More An Ecosystem of Solutions Maximize customer relationships to either solve a business problem or capitalize on an opportunity. Audiences Insights that allow you to personalize messages in a meaningful and motivating way, with fully customizable segments. Audiences Media & Activation Ensure optimized offerings for individual shoppers with an array of channel-agnostic activation options. Media & Activation Measurement & Optimization Make in-flight adjustments and optimize with syndicated or custom segments combined with real-time analysis. Measurement & Optimization Sales Drivers A full lineup of proprietary solutions for Retail and Brand, proven to drive penetration, frequency, volume and loyalty. Sales Drivers The Latest Inflation-Driven Price Hikes Vary Significantly Across 10 Popular U.S. Grocery Categories in Q1 Catalina’s Q1 2024 Shopping Basket Index shows inflation-driven price hikes vary significantly across 10 popular grocery categories, with families, on-the-go, and value conscious shoppers hit hardest. Read It Taking a Bite Out of the Competition. See how Catalina used a Unified Marketing Strategy to help Applegate Farms drive brand awareness and acquisition during this traditionally busy season. Read It 2024 Shopper Marketing Trends – Know Your Shopper & Stay Ahead Catalina’s U.S. SVP Retail Sales, Craig Desens, explains why CPG marketers need to rethink the role of shopper marketing to reflect the growth of e-commerce, Retail Media Networks (RMNs) and omni-channel measurement tools. As budgets blend, real-time measurement tools can help them optimize their ad spend by focusing on the audiences and channels that deliver the best results given their brand objectives. Read It MORE LIKE THIS Who We Work With No matter what your goals are, we’ll help deliver relevant and specific value to each one of your shoppers. Retailers Uncover insights to inform activations that increase shopper engagement and sales across all channels. Learn More CPG Pinpoint your shoppers to deliver relevant and persuasive content to build loyalty and share. Learn More Agencies Reach shoppers across a full spectrum of media to build brand equity. Learn More See More Brands And Agencies That Trust Us Don’t just take our word for it. We’ve been a trusted partner of world-class CPG Brands, Retailers and Agencies for years. Solutions Toggle Submenu Audiences Toggle Subsubmenu Custom Audiences Media & Activation Toggle Subsubmenu Advanced TV Services Digital Out-of-Home Media Display Ads Digital Promotions Shoppable Media In-Store Print Media Measurement & Optimization Toggle Subsubmenu In-Flight Measurement Multi-Touch Attribution Sales Drivers Toggle Subsubmenu Volume Share Penetration Efficiency Trial Loyalty Personalization E-commerce Customers Toggle Submenu Retailers CPG Agencies Company Toggle SubmenuWhy Catalina Leadership Careers Contact Us Resources Toggle Submenu Perspectives Blog Press Releases News Shopper Insights Videos Vendors Toggle Submenu Terms & Conditions Facebook Twitter LinkedIn Vimeo © Catalina 2024. All rights reserved. Support Cookies Terms Privacy Your Privacy...